License Plate Recognition Camera Installation for Hotel Parking Operations in Downtown Denver

Supporting Efficient Parking Operations in a Busy Urban Environment

Downtown Denver hotels face a unique challenge when it comes to parking. Limited space, steady traffic, and a mix of short-term and overnight guests make it important for parking areas to operate smoothly without creating friction for visitors.

At Aloft Denver Downtown, the goal was not increased enforcement, but clarity and consistency. Hotel management partnered with Park DNA, a parking operations and monitoring company based in Atlanta, Georgia, to help manage parking usage in a way that works for both guests and the surrounding neighborhood.

Because Park DNA operates remotely, they required a trusted local installation partner to deploy the camera infrastructure on site in Denver. Elite Security was brought in to handle the installation and coordination.

A Local Installation Partner for an Out-of-State Parking Provider

Our team at Elite Security worked directly with Park DNA to install a dedicated license plate recognition camera system inside the hotel’s one-way parking garage. The system was designed to support Park DNA’s parking management workflow, ensuring vehicles entering and exiting the garage could be accurately documented when needed.

This was not a traditional security camera project. The hotel already had security coverage in place. Instead, this system focuses specifically on parking operations and compliance support, helping all parties maintain a fair and organized parking environment.

Camera Placement for Accurate Vehicle Capture

Because the garage operates in a single direction, careful camera placement was essential. Our team installed a total of four license plate recognition cameras:

• Two cameras are positioned at the garage entrance

• Two cameras are positioned at the garage exit

  
  

This configuration allows for consistent capture of front and rear license plates, improving accuracy regardless of vehicle type or plate placement.

Professional Installation in an Active Hotel Garage

All cabling was routed using surface-mounted conduit to protect infrastructure while maintaining a clean and professional appearance. The installation was completed with minimal disruption to hotel operations and daily guest traffic.

On-Site Coordination and System Integration

Elite Security handled all camera mounting, cabling, and NVR (Network Video Recorder) setup. Following installation, coordination with Park DNA ensured their monitoring platform was fully integrated and operational.

This coordinated approach allowed both teams to focus on what they do best: Elite Security providing reliable local installation, and Park DNA delivering the parking operations technology.

Supporting Clear Parking Communication

The camera system works in conjunction with clearly posted parking instructions, helping ensure that guests and visitors have a consistent and transparent parking experience.

A Growing Partnership in the Denver Area

This project highlights the value of pairing out-of-state technology providers with experienced local installation partners. As Park DNA continues to expand its parking operations throughout Denver, Elite Security is proud to support its projects with reliable, professional on-site installation services.